Devise an awareness campaign that will encourage SEAT drivers to visit their dealers for winter check-ups on 5 November.
People are not aware of the importance of preparing their cars for wintertime.
Is your SEAT winter-proof?
Under winter conditions, SEAT drivers experience the importance of winter check-ups. Their experiences can be followed online in an interactive way.
The SEAT winter check-up day was fully booked long before the end of the promotional period. A number of extra days were added in order to meet demand.
Rob Nolten, Robert Schakel, Bas Jongerling
De combinatie van factoren
Client: Seat Netherlands
Tags: Automotive, Branding, Design, Event, Mobile, Photography, Print, Social, Web