Seat Netherlands

BRIEF

ASSIGNMENT:
Devise an awareness campaign that will encourage SEAT drivers to visit their dealers for winter check-ups on 5 November.

INSIGHT:
People are not aware of the importance of preparing their carsĀ for wintertime.

IDEA:
Is your SEAT winter-proof?
Under winter conditions, SEAT drivers experience the importance of winter check-ups. Their experiences can be followed online in an interactive way.

RESULT:
The SEAT winter check-up day was fully booked long before the end of the promotional period. A number of extra days were added in order to meet demand.

CREDITS:
Rob Nolten, Robert Schakel, Bas Jongerling

AGENCY:
De combinatie van factoren

PROJECT DETAILS

Project Details

Client: Seat Netherlands

Tags: Automotive, Branding, Design, Event, Mobile, Photography, Print, Social, Web

Back to Top