The Orange Tank

BRIEF

ASSIGNMENT:
A concept for the European Football Championships, whereby the Dutch population sees the Dutch Army profiled in a positive way.

INSIGHT:
Dutch people are not aware of the international activities of the Army.

IDEA:
The orange tank Trots op onze Jongens (“Proud of our Boys”) The orange tank Proud of our deployed service personnel and of the Dutch team battling for the trophy.

RESULT:
Much free media attention, with national PR and an item on national news! Positive image of Army is increased. Most successful hook-up campaign of Euro 2008.

CREDITS:
Dominique Weesie, Ambroos Wiegers, Rutger Castricum, Bjorn Wamelink and the client Paul Klaessen

PROJECT DETAILS

Project Details

Client: Ministry of Defence

Tags: Branded Content, Branding, Design, Photography, Print, Viral, Web

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