A concept for the European Football Championships, whereby the Dutch population sees the Dutch Army profiled in a positive way.
Dutch people are not aware of the international activities of the Army.
The orange tank Trots op onze Jongens (“Proud of our Boys”) The orange tank Proud of our deployed service personnel and of the Dutch team battling for the trophy.
Much free media attention, with national PR and an item on national news! Positive image of Army is increased. Most successful hook-up campaign of Euro 2008.
Dominique Weesie, Ambroos Wiegers, Rutger Castricum, Bjorn Wamelink and the client Paul Klaessen
Client: Ministry of Defence
Tags: Branded Content, Branding, Design, Photography, Print, Viral, Web